Prospects and Challenges of Integrating Artificial Intelligence in Business Education Programme

Abstract

The integration of Artificial Intelligence (AI) in education has emerged as a transformative development, particularly in business education programmes. As global economies become increasingly digitized, the demand for technologically proficient graduates with business acumen continues to rise. This paper explores the prospects and challenges of integrating AI into business education, with a focus on how it aligns with the objectives of business education programme. It defines the concept of AI, outlines its application areas in teaching and learning, and analyzes the benefits it offers, such as personalized learning, automation, and enhanced instructional delivery. However, the paper also critically examined the challenges that institutions face, including inadequate infrastructure, limited faculty readiness, ethical concerns, and financial constraints. It argues that while AI presents significant opportunities to improve educational outcomes, it must be adopted through strategic planning, adequate training, and policy support to avoid potential drawbacks. The paper concludes and suggest among others that clear policies must be established to govern the collection, use, and protection of student data within AI systems, fostering trust and compliance with legal standards.